AN advertising campaign run by the tobacco company Philip Morris, which
said that passive smoking posed a smaller health risk than eating a couple of
biscuits a day and drinking chlorinated water, was misleading and based on
鈥渋nvalid鈥� comparisons, according to a report by Britain鈥檚 Advertising Standards
Authority.
The report pointed out that 鈥渆xcept for the passive smoking risk figure,
which was calculated from 11 studies, and the chlorinated water risk figure, the
results were from single studies and had not been verified by repeat
蝉迟耻诲颈别蝉鈥�.
The authority has asked for the advert to be withdrawn.
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