杏吧原创

Phone fights in prospect as digital TV hogs lines

THE launch of the world鈥檚 first digital terrestrial television service in
December could set British households fighting over their telephone lines.

The set-top decoders that will be needed to receive digital transmissions
from British Digital Broadcasting, the BBC and other terrestrial broadcasters
will employ a French pay mechanism called Mediaguard. When a viewer wants to buy
access to a programme, Mediaguard automatically dials a 鈥渃ustomer management
centre鈥, run by BT, which sends back a code authorising reception of the
programme. But if someone is already using the phone when a viewer wants to buy
a programme, arguments could ensue.

Such conflicts should not happen with Sky Digital, Rupert Murdoch鈥檚 UK
digital satellite service, which is undergoing pre-launch trials. Sky Digital
will use a conditional access system called VideoGuard that gives immediate
authorisation to viewers wanting to buy a programme. VideoGuard, made by Murdoch
subsidiary NDS, stores the pay commands, waiting until the small hours to dial
out to debit the subscriber鈥檚 account.

John Egan, director of operations for British Digital Broadcasting, claims
the Mediaguard system could be adapted to store and dial later if the preferred
instant dialling method causes problems.

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