SINCE we last touched on the topic (23 March), readers have continued to tell us of their disorientating experiences of semiopathy â otherwise known as âsign empathyâ or, as a BBC Radio 4 presenter apparently termed it, âsemantic vertigoâ (thanks to Steven Rogers for telling us this). Hereâs a selection.
Jim Keilthy reports being perturbed by a sign at Romford railway station reading: âCaution: Do not run on the stairs. Use the handrailâ. He says that despite his best efforts, he couldnât keep his balance.
The April/May edition of the Open Universityâs publication Sesame carried the headline: âHelp save the world from your desktopâ. Keith Moseley was concerned â he hadnât realised his computer was so dangerous.
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Mona Loofs says she always feels a little sad when she passes a sign in Canberra telling her: âBoring machine aheadâ.
Joan Hinchliffeâs children were excited by a sign at the zoo saying âMonster Man Eating Sharkâ. But though they watched the shark for some time, the monster man never turned up.
Roger Weeks tells us that until recently there was a shop in Auckland with a sandwich board on the pavement telling passing motorists to âBrake and Clutch Partsâ. The absence of wreckage and skid marks suggested that few observed the injunction.
Simon Smith was surprised by the unusual services offered by two advertisements seen in the Cardiff area, âKnight Rentalsâ and âBishop Lifting Servicesâ.
Being a man, Neil McNaught was embarrassed by a handwritten note on a door in a bakery-cum-tearoom in the village of Muthill, Perthshire. It read: âToilet â for sitting-down customers onlyâ. Not wishing to advertise his business, he decided to go elsewhere.
In similar vein, a technical manual for a cassette recorder informed Andii Claytonâs grandfather that if he should have difficulty with his machine, local service engineers could easily be found as they were âstamped on the backsideâ.
Catherine Gaterâs hopes were raised by a sign at a road junction near Ringwood in Hampshire: âFish and chips left at lightsâ. But someone else must have eaten them, for they were no longer there.
Phil Ridingâs Internet bank account with First Direct invites him to âPrint Friendly Statementâ. But when he does, it still shows he has an overdraft.
Jeremy Marshall was surprised to see his local supermarket advertising for a âFrozen Supervisorâ. No doubt the competition was stiff.
Simon Tonge realises heâs been underestimating sheep for years now, after seeing a sign on the Kingswear headland in Devon: âSheep, please keep dogs under controlâ. And Kristin Blume had similar feelings when she came across a road sign in Tasmania that read: âWildlife Drive Slowly at Nightâ.
Neil Holmes, meanwhile, was distressed by the heartlessness of a notice in sheep territory on the North York Moors that said: âDogs found worrying will be shotâ.
Finally, a colleague of Feedbackâs who thinks cities would be better off without cars and refuses to drive one, reports his heartfelt agreement with a sign he saw beside some road works, saying: âPedestrians look rightâ.
SOME things, we innocently believed, had to be true. Such as the date that often appears at the end of the authorâs preface in a book, to show how up-to-date they were when they signed off their volume. Who would want to lie about such a thing? Certainly no reputable journalist.
But now, innocence is lost. The new paperback edition of A Passage to Africa, the memoirs of the BBCâs estimable former Africa correspondent George Alagiah, has a touching preface signed: âGeorge Alagiah, October 2002â.
We read this in the second week of August, but who knows when it was written? Somehow Alagiahâs urgent dispatches from the front line will never seem the same again.
WE mourn the cancellation of what was arguably to have been the highlight of the Pacific Rim conference on Artificial Intelligence in Tokyo last week. Still, if the organisers of the International Workshop on Belief Change canât change their minds, who can?
THE weather-forecasting device sold in Australia by Altronics of Perth is truly impressive. According to the advertisement for it in Silicon Chip magazine, it âPredicts changes in weather conditions ahead of timeâ.
ANYONE who uses email knows spam is a nuisance, and most people welcome effective ways to stop it. Thatâs created a market for software that can recognise and block spam â and, of course, that software has to be advertised. So what better way to advertise than to send out a spam, decided someone at the software firm McAfee. The result was a bulk email promotion âSay Goodbye to Junk Email with McAfee.com ł§ąč˛šłž°žąąôąôąđ°ůâ.
A curious Feedback wonders if McAfeeâs product would block McAfeeâs own spam.
FINALLY, reader P. C. Newman informs us that the self-service coffee machines in the restaurant at the IKEA furniture store in Brent Cross, London, have taps labelled âHot Waterâ. Underneath, a second sign says: âWarning: Hot Water.â
Is supermarket chain Safeway pioneering a new branch of mathematics? Reader Bob Dines tells us that a sign by a display of rugs in the Worthing store announces: âSquare Rug. 3â˛3âł Ă 4â˛7âł.