AS CHRISTMAS DAY draws near, parents across the world set the stage for the arrival of Santa Claus. It is a time-honoured cultural conspiracy that most of us grew up with; a tradition that makes Christmas a magical time for youngsters. But is it really just harmless fun? Is it right to systematically deceive children, only to shatter the illusion later?
The deception may have been around for centuries, but these days it goes far beyond simple storytelling. There are still letters to Santa and visits to his grotto, but now kids can fly to Lapland for a private session with Santa, receive emails and personalised video messages from Santa鈥檚 workshop, and use the internet to track his progress around the globe. Yet even as the Santa myth grows ever stronger, many modern parents are growing uncertain, says Dale McGowan, a 鈥渃ritical thinking鈥 educator based in Atlanta, Georgia.
Tom Flynn, editor of the secular humanist magazine Free Inquiry, believes it is unfair to trick children with stories of a magical gift-giver, reinforced by 鈥渆vidence鈥, such as empty glasses of milk and half-eaten mince pies by the Christmas tree. 鈥淎dults often stage elaborate deceptions, laying traps for the children鈥檚 developing intellect,鈥 Flynn says. Worse, parents may threaten youngsters with Santa鈥檚 wrath if they misbehave, or punish them if they share their suspicions with their siblings. 鈥淚t encourages lazy parenting and promotes unhealthy fear,鈥 he says.
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To top it all, Flynn reckons the myth makes children more acquisitive and selfish and he cites a study of children鈥檚 letters to Santa, which were filled with demands for material things. The only good thing, he concludes, is that unmasking Santa might help to inoculate kids against supernatural beliefs. In his best-seller, The God Delusion, Richard Dawkins makes a similar point. 鈥淣atural selection builds child brains with a tendency to believe whatever their parents tell them,鈥 he writes. Children should 鈥渢oss God aside at about the same age that they toss Santa Claus aside鈥.
The difference is, of course, that even children of religious parents are meant to figure out that Santa isn鈥檛 real. So how should parents go about coming clean without scarring their offspring for life? 鈥淭his culturally pervasive myth is designed with an expiration date,鈥 says McGowan, who edited a new self-help guide, Parenting Beyond Belief. When children start to ask questions about Santa, parents should encourage them to air their doubts and reason it out for themselves. McGowan isn鈥檛 convinced that uncovering the lie does children any harm. 鈥淢y son was relieved when he鈥檇 worked it out 鈥 the world made sense again.鈥
In fact, while children may seem gullible, they actually have a better grip on the distinction between fantasy and reality than most people realise, says psychologist Jacqueline Woolley of the University of Texas, Austin. 鈥淲e found that from the age of 4 children use many of the same cues adults use to distinguish fantasy from reality.鈥
So if children are so smart, why do they believe in Santa Claus, almost universally, from the age of 3 until they are 7 or 8? Woolley believes it鈥檚 because the adults they count on to provide reliable information about the world introduce them to Santa. Then friends, books, TV and movies shore up that belief, along with the 鈥渉ard evidence鈥 planted by their parents.
Only when the adults stop reinforcing the story does it crumble, she says. 鈥淐hildren do a great job of scientifically evaluating Santa, and adults do a great job of duping them,鈥 she says. 鈥淎s we gradually withdraw our support for the myth, and children piece together the truth, their view of Santa aligns with ours,鈥 she argues. 鈥淧erhaps it is this kinship with the adult world that prevents children from feeling anger over having been misled.鈥
Reassuringly, most children seem to cope with their disillusionment remarkably well, and may even experience a sense of achievement at having worked it out for themselves. It is the parents who feel sad when the truth is out, says Carl Anderson, an educational psychologist also at the University of Texas, Austin, who interviewed 52 children who no longer believed in Santa Claus. In his study, 鈥減arental encouragement for the child to believe was very strong, but children generally discovered the truth on their own at the age of 7鈥.
It鈥檚 when parents continue the deception for too long that trouble looms. 鈥淐hildren may be more ready to give up the Santa myth than their parents are,鈥 says Bruce Henderson, a child psychologist at Western Carolina University in Cullowhee, North Carolina. 鈥淟et the child provide the cues,鈥 he says.
Some researchers believe that this festive skulduggery could actually benefit children. 鈥淢aintaining nice fantasies is part of a long tradition, part of growing up,鈥 says Pat Doorbar, an independent child psychologist based in north Wales. 鈥淚 don鈥檛 think it is lying; it鈥檚 making up a very pleasant story to help children enjoy an experience.鈥
Belief in Santa can also be beneficial in helping children develop a healthy imagination, argues Cindy Dell Clark, a cultural psychologist at Penn State University at Brandywine. She has studied chronically ill children and finds that they use their capacity to suspend disbelief as a means of coping.
John Kremer, reader in psychology at Queen鈥檚 University Belfast in the UK, agrees. 鈥淪anta Claus is part of the mythology of childhood, which is full of white lies,鈥 he says, and Santa may have a useful social role to play. Kremer cites the work of the American psychologist George Homans, who argued decades ago that all social relationships are based on reciprocity and the balancing of rewards and cost. This is starkly revealed at Christmas, says Kremer. Each gift must be carefully matched in value with another, each card must be met with a card, or you risk embarrassment or worse. 鈥淐hildren find themselves in this intricate web of exchange without the necessary social skills, nor indeed the resources, to become active participants.鈥
Santa is the perfect solution. 鈥淏ecause Santa gives presents to children but expects nothing in return, he protects them from the minefield of social exchange known as Christmas,鈥 Kremer says. 鈥淭his allows children to learn the ropes of gift-giving, without having to play an active role.鈥
Of course, it is probably no coincidence that the Santa myth 鈥 what Kremer calls 鈥渢his unique secular product of western capitalism鈥 鈥 lends itself so neatly to materialism. Believing in a nice man who brings you expensive gifts is a neat introduction to the materialistic culture you will grow into. This, Kremer says, explains 鈥渢he massive popularity of the story of Santa Claus, and the perplexing question as to why we should encourage those in our care to believe, often despite whispered misgivings鈥.
It may seem depressing to start children on the road to materialism at such a tender age, but consider the alternative. You could resist the tide of commercialism and limit Santa鈥檚 gifts to the traditional orange and sweets in a stocking. Trouble is, it may not bring you much in the way of peace and goodwill.

