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Why new radios should not be launched in tunnels

This week's Feedback reveals how Sony regretted its choice of venue for a recent product launch, why some dinosaurs are a scam, and further proof that marketing people can be a bit special sometimes…

Underground music miss

IT IS now 30 years since Sony launched the Walkman personal stereo cassette player, changed the way we listen to music and put a new word in the dictionary.

Sony’s subsequent transition from analogue tape to digital memory player was a lot less successful, mainly because the company’s various digital incarnations of the Walkman lost out to Apple’s stylish and user-friendly iPods. Now Sony is trying to regain the initiative with its new X-series Walkman.

To put some buzz into the worldwide launch, Sony hired a disused platform – normally used for railway staff training and as a movie set – at Charing Cross, on one of London Underground’s deep tube lines. A train was shunted in with some fancy furnishings and X-series Walkman units were installed for the press and public to try.

One of the main selling points of the new player is “Wi-Fi connectivity for easy YouTube streaming, podcast direct downloading and internet browsing”. It also receives FM radio – a feature that Sony hopes will claw back some of the market share from Apple.

Oh dear. Did no one at Sony remember that there is no Wi-Fi or FM radio signal to be had in a tunnel deep underground? When Feedback visited, embarrassed demonstrators were spending their time explaining why those special features wouldn’t work.

“Who would have thought it? Martin Gardiner points us to a headline on the website that reveals: “Sex is main cause of population growth””

Squillion-scam search

HOW do you respond to the news that a fraudster has conned people out of their money to the tune of billions of dollars? One way is to use the news as an opportunity to con more people out of their money.

It took a while to get going, but a 419-style email plea from “Ruth Madoff” has started spreading around the internet. It asks for help in recovering some of the loot that her husband Bernie had stashed for a rainy day.

“Federal investigators in the USA are working around the clock to freeze all my assets,” the letter says. It doesn’t look like they have done a very good job, though. Press reports estimate that Bernie Madoff stole $65 billion, but the letter says: “My husband deposited the sum of USD$17.000.000.00 Million in a Finance Firm in Europe some years ago in my name.” That’s more than enough to pay off the US and UK national debts combined. Was Madoff an even more successful swindler than everyone believes?

Let us deposit this valuable fossil…

MEANWHILE, other 419 scammers have turned their attention to palaeontologists. A researcher at the Indiana Geological Survey in Bloomington recently received an email claiming to be from “a retired Washington DC science teacher” staying in Iran. It began: “I have discovered a unique dinosaur sight [sic] which contains many different kind and many different size, and from different periods of dinosaurs. some of them very huge and some of them still intact, by any standard it is a great discovery.” The email then warned that “the matter is not in the hand of educated people”, so people “are braking them by slug hammer and loading them into trucks” to use for building blocks.

The fractured English was an immediate giveaway, and so was the fact that the sender did not realise that the fossils in a real dinosaur site would all be from the same period. Even so, the note intrigued the recipient enough to pass it along to colleagues with an enquiry whether it was “a scam of some kind”.

Mad as a hatter’s clock

HERE is one of those trivia “facts” that are supposed to brighten up your day but are actually more likely to leave you feeling depressed. On the wrapper of a Harvest Cheweee bar, Max Sharp was informed: “A broken clock is right at least twice a day”.

Max concedes that if the display has frozen on a 12-hour digital clock, or if the hands have stopped on a 12-hour analogue clock, then yes, these clocks will be right twice a day. However, he points out that a frozen 24-hour clock, of which there are many these days, will be right only once a day.

But that’s not the depressing part. The depressing part is the “at least”. The use of these words leads Max to believe that Honey Monster Foods, maker of Harvest Cheweee bars, “has some sort of broken clock that can be right more than twice a day”. Such a clock must be neither a 12-hour one nor a 24-hour one. What kind of clock can it be? Worrying about questions like this can ruin your day.

Mnemonic mishmash

FINALLY, Humphrey Evans has joined the UK-based Authors’ Licensing and Collecting Society, which ensures writers are compensated for work of theirs that has been copied, broadcast and the like.

He reports that each member receives a computer-generated online password backed up by what the society calls a “memorable” word. His memorable word? It’s “0AFB13BA”. Unforgettable.

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