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Researcher Fred Stutzman has come up with apps to keep your mind on work and off the temptations of the web and social media

The 鈥減roductivity apps鈥� you have devised are causing quite a stir. Tell me about them.
is an application that locks you out of your internet connection for a set time, and the only way to circumvent it is to reboot your computer. is similar except it blocks distracting websites like social networks, which are leeches of our time when we are trying to get things done. They are apps that force you to work.

What motivated you to create these apps?
Social media is very distracting, and our computers are getting more distracting by the day. I thought it would be an interesting idea to develop something that would cut off the internet. If you can鈥檛 get to the distracting sites and videos, you are forced to work. I wanted to hack my computer back to just a typewriter so I could write my dissertation.

So Freedom was born. What happened next?
I put it on the web. Plenty of people said this was a terrible idea, a sign that our society has truly lost its self-control. But other people said it was a great idea and started using it. More than 300,000 people have downloaded Freedom so far, and 125,000 have tried Anti-Social.

It鈥檚 quite something when people will pay to be locked out of the internet鈥�
There are a couple of ways to think about it. One is that humans are more easily distracted 鈥� we 诲辞苍鈥檛 have any self-control. I 诲辞苍鈥檛 really buy that. Our computers are just getting more distracting, with multimedia and rich content. Social media is all about obligation 鈥� your obligation to respond to messages and so on. Knowing there is this constant social hum in the background drives us to these sites, and away from our work.

Why can鈥檛 we just rely on willpower?
I 诲辞苍鈥檛 think we had the willpower or the inherent skills to deal with this hot, rich media in the first place. We are social beings 鈥� we want to interact with others 鈥� so tools that allow us to be constantly social appeal to core parts of our humanness.

Famous writers including Dave Eggers, Naomi Klein and Nick Hornby have raved about Freedom. Have you hit a nerve, a craving to escape from constant connectivity?
I think that social media and information overload are real things. To take the long view, we are only at the beginning of adjusting to the information environment we have found ourselves in for the past 10 to 20 years. One of the main reasons people use Freedom is pretty utilitarian 鈥� to actually get work done 鈥� but I think it does reflect this larger trend of people wanting to disconnect and have a little time to themselves.

Do you think there will come a time when cafes boast that they 诲辞苍鈥檛 have Wi-Fi?
Absolutely. I think there鈥檚 a larger zeitgeist around this idea of switching off, because it鈥檚 increasingly hard to get away from these connections. They are everywhere, especially if you have a smartphone. You can鈥檛 go to the far corners of the Earth and get away.